Client & task
Hisense Kenya is a leading electronics retailer specializing in high-quality Hisense products, including TVs, refrigerators, washing machines, and home appliances. As an eCommerce-focused company, they needed a robust, modern, and user-friendly online store to serve customers across Kenya.
Our task was to design and develop a fully functional eCommerce website that would improve user experience, increase sales, and solidify Hisense Kenya’s position as a top electronics seller in the region.
Our approach
To create a high-performing eCommerce website for Hisense Kenya, we followed a structured and data-driven process
Client Discovery
We analyzed Hisense Kenya’s needs, target audience, and core products to align the website design with their business goals.
eCommerce-Focused Design
We implemented a clean and intuitive design to highlight key products such as Hisense TVs and appliances while ensuring seamless navigation for customers.
Mobile-Friendly Optimization
Recognizing that most online shoppers in Kenya use mobile devices, we designed a responsive website that performs perfectly on smartphones, tablets, and desktops.
SEO and Keyword Integration
We optimized the website with eCommerce keywords such as “Hisense electronics in Kenya,” “buy Hisense TV online,” and “affordable home appliances in Kenya” to improve search engine rankings.
Secure Payment Integration
We integrated multiple secure payment options (MPESA, credit cards, and bank transfers) to enhance trust and simplify transactions.
Performance Optimization
The website was optimized for fast load times, ensuring a smooth shopping experience and minimizing bounce rates.
Featured Products Section
The Results
The launch of Hisense Kenya’s new eCommerce website delivered outstanding results within the first 3 months:
25%
Increase in average order value (AOV) due to better product visibility and filters.
60%
Increase in mobile engagement reflecting the success of mobile responsiveness.
By creating a responsive, SEO-optimized, and user-friendly eCommerce website, we enabled Hisense Kenya to capture more online sales and improve customer satisfaction. At Bluelight Marketing, we provide eCommerce website design services in Kenya tailored to drive results for businesses. If you want to grow your online store and increase sales, contact us today for a custom solution!
