Client & task
Krane Photography is a premier photography and videography company based in Uganda, specializing in capturing life’s most cherished moments, including weddings, Kwanjula, Kukyala, and corporate events.
They approached us to revamp their online presence with a modern, user-friendly website that would effectively showcase their portfolio, attract potential clients, and enhance their brand’s visibility in the Ugandan market.
Our approach
To deliver a website that truly represents Krane Photography’s brand and services, we implemented the following strategy
Client Discovery
Engaged in detailed discussions to understand Krane Photography’s vision, target audience, and specific objectives for the website redesign.
Visual and Functional Design
Developed a clean, elegant, and responsive design that highlights their stunning photography portfolio, ensuring easy navigation and an engaging user experience.
Mobile-Friendly Optimization
Ensured the website is fully responsive, providing seamless access across all devices, crucial for reaching clients who primarily use mobile phones.
Search Engine Optimization (SEO)
Incorporated relevant keywords such as “professional photography services in Uganda,” “wedding photography Uganda,” and “event videography Uganda” to improve search engine rankings and attract organic traffic.
Portfolio Showcase
Created dedicated sections to display high-quality images and videos of their work, allowing potential clients to easily browse and appreciate their services.
Contact and Booking Integration
Implemented clear calls-to-action and an intuitive contact form to facilitate easy inquiries and bookings, enhancing client engagement.
Contact and Booking
The Results
Within three months of launching the redesigned website, Krane Photography experienced significant improvements:
70%
rise in inquiries and booking requests through the website, indicating improved user engagement and interest.
60%
Increase in mobile users, reflecting the success of the mobile-responsive design.
By focusing on user-centric design, mobile optimization, and strategic SEO integration, we successfully transformed Krane Photography’s website into a powerful marketing tool that attracts and engages potential clients. At Bluelight Marketing, we specialize in website design services in Kenya, Uganda and Tanzania that deliver measurable results. If you’re looking to elevate your online presence and grow your business, contact us today for a tailored solution!
